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Gambled price promotions, i.e., discounts in which the customers’ savings depend on the outcome of a game, have recently gained increasing attention from research and practice. This type of promotion is often framed as an in-store event, and consumers experience two properties inherent in...
The Internet of Things penetrates all areas of life and work, giving physical objects the characteristics of digital technologies. Also, in the energy sector, physical products such as photovoltaic systems, battery storage systems, and thermostats are equipped with smart and connectivity...
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