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Purpose – The dominant strategy discourse projects strategy as rational and calculable. However, leading academics conclude that strategy is “elusive” and “complex”. The purpose of this paper is to unravel strategy's elusiveness and unpack its complexity through empirical hermeneutic...
Purpose – The purpose of this paper is to explore some of the problems of teaching qualitative research methods to large culturally‐mixed groups of postgraduate business school students. Design/methodology/approach – After a consideration of some current relevant pedagogical issues the...
Purpose – The purpose of this paper is to explore the effects of undertaking research on both participants and researcher. Design/methodology/approach – Taking an auto/ethnographic approach, the paper provides a reflexive account of the impact of research on identity construction, especially...
Purpose – The purpose of this paper is to outline a distinctive kind of qualitative inquiry, strongly influenced by Wittgenstein's very practical philosophical investigations. Design/methodology/approach – The paper describes how there is a very clear, but not yet fully recognized, difference...
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