1 - 6 of 6 articles
Purpose – The purpose of the research is to utilize and expand on existing knowledge on organizational value‐based innovativeness, towards the development of the “strategic reflexivity” concept, for businesses competing in the contemporary ever‐modulating business environments....
Purpose – The purpose of this paper is to provide insights on the most hindering barriers that sight and hearing impaired passengers face when using public transport services. Furthermore, possible convenient solutions to the identified problems shall be presented. To allow for an understanding...
Purpose – The purpose of this paper is to provide a contribution to advancing knowledge on the more recent phenomenon of social brand community. Design/methodology/approach – The paper is based on an extensive interdisciplinary literature review in areas such as sociology, management, and...
Purpose – The purpose of this study is to discover the extent to which the marketing practices of Greek ski centers take into consideration visitors' preferences and the interests of other stakeholders in order to improve their tourism product. The existing ski centers and destinations are...
Purpose – Elite individuals and groups constitute a distinctive, upper echelon and social grouping. In various shapes and forms, elites have been an enduring feature of many societies and in the contemporary era, the concept of elites and the related notion of celebrity have seen fresh...
Purpose – The purpose of this paper is to discuss the role of qualitative research in marketing and the challenges faced by researchers in justifying the need and the quality of interpretive research. The paper reviews the fluctuating trends in employing qualitative research to build marketing...
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