1 - 6 of 6 articles
Purpose – Digital technologies have already changed the way we live and work. However, there has been limited exploration and discussion about the long term effects of such technologies on our brains and, in particular, how we think. The purpose of this paper is to address the impact of digital...
Purpose – Consumer discourse is a narrative of generically (in)formed, goal‐directed activity. If research interprets such practice, it is often deemed to draw upon phenomenology. Returning to the philosophers (Gadamer, Heidegger, Merleau‐Ponty and Ricoeur) who shaped phenomenology, the purpose...
Purpose – The purpose of this paper is to demonstrate how a web‐based virtual ideation tool, dialogr.com, can be used to capture insights from consumers and to gain an understanding of consumer satisfaction with package design during and after product use. The authors also demonstrate how the...
Purpose – The purpose of this paper is to examine qualitative issues involved in conducting research at the base of the pyramid (BOP). The paper reports on the differences between anticipated issues and the actual issues encountered in the conduct of research at the BOP in Zimbabwe....
Purpose – The purpose of this paper is to explore the theoretical mechanisms that underlie the negative effects of low customer density on shoppers' emotions and behavioural responses in retail settings. Design/methodology/approach – This study uses three different qualitative techniques to...
Purpose – The North American fresh potato market has been in decline for over ten years, yet little consumer research has penetrated beyond the factors influencing the purchase decision. The purpose of this study is to provide a deeper understanding of the purchase decision for the fresh potato...
Read and print from thousands of top scholarly journals.
Continue with Facebook
Sign up with Google
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.