1 - 6 of 6 articles
Purpose – The purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship marketing theory. Design/methodology/approach – The study investigated six Australian sporting organisations using multiple data collection...
Purpose – The purpose of this paper is to explore the effects of different reward programs on in‐role and extra‐role behaviour; and to investigate whether specific reward programs can be designed to enhance both in‐role and extra‐role behaviour simultaneously. Design/methodology/approach –...
Purpose – The purpose of this article is to discuss the methodological choices for a study of human resource management strategy implementation. Design/methodology/approach – The methodology examines the matching and Harvard approaches to human resource management research which are prevalent in...
Purpose – The purpose of this exploratory research is to analyse the marketing activities of software companies in the UK educational software sector. The paper aims to explore the marketing environment and to investigate whether there are differences in experiences, attitudes and approaches...
Purpose – The purpose of this paper is to understand better the number of people consuming alcohol, the types of beverages chosen and the amount of alcohol consumed. Design/methodology/approach – Actual alcohol consumption collected using the covert observation method is compared with claimed...
Purpose – The aim of this article is to consolidate the theory relating to longitudinal attitude surveys, and supplement it with knowledge gained from the execution of an annual attitude survey of consumers. Design/methodology/approach – First, the article presents a distillation of current...
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