1 - 6 of 6 articles
Purpose – The purpose of this paper is to present grounded theory as an alternative approach for conceptualizing and modelling the consumer experience. The basic theoretical tenets of the grounded theory approach are contrasted with more traditional assumptions and methods used in consumer...
Purpose – The purpose of this paper is to offer a debate addressing the following issue: how can words fully express the meaning inherent in our observations, personal interviews and pictures when so much of it is subtle, hidden and contextually bound? Design/methodology/approach – A debate is...
Purpose – The purpose of the paper is to explore children's perceptions of material possessions in Hong Kong using drawing and open‐ended questions. Design/methodology/approach – A total of 42 Chinese children aged 6‐12 were asked to draw what comes to their minds for two statements: “This child...
Purpose – The purpose of this paper is to describe a multi‐method approach for examining collaborative relationships. Design/methodology/approach – Collaborative relationship performance is examined by combining narratives, structured questionnaires, and perceptual mapping within a case‐based...
Purpose – The purpose of this paper is to address the gap in the literature on experiential elements of online shopping environments. Design/methodology/approach – The paper uses a theory‐building approach to understand how consumers perceive their experience of the navigation of an online...
Purpose – The costs of software piracy are enormous. According to Business Software Alliance, it was estimated that the software industry lost $34 billion globally due to software piracy in 2005. The present study was an exploratory attempt to analyze software piracy at individual level, using a...
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