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You can now keep track of new articles from Qualitative Market Research: An International Journal on your personalized homepage!
Given the growth of services and their importance in the economy, e-business and the Internet have the potential to increase the competitiveness and growth of small firms. However, the general pattern is that the smaller the enterprise, the less likely they are to be prepared to adapt their...
The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current...
There is a pressing need for research into the successful application of technology within organisations, given the high incidence of failure, with respect to information systems projects, in general, and e-commerce applications, in particular. A case study was conducted into system development...
This paper reports on young adults' expectations and perceptions of online retail banking information. A combination of qualitative and quantitative research was used. Focus groups proved valuable in eliciting criteria grounded in the experience of users of bank Web sites. The subsequent...
This paper considers the roles of business intelligence (BI) and e-business systems in enhancing the quality of decision making in knowledge-based and high-tech start-ups. A qualitative study, using in-depth discussions with 11 companies based in Northern Ireland, was conducted. The study...
This paper examines the use of consumer-driven innovation networks within the UK food-retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at...
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