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A hierarchical needs assessment model used to identify the competencies required by communication management practitioners in the New Zealand workplace generated three key findings. First, there was evidence of a perspective of CM as a distinct discipline founded on an agreed body of knowledge,...
This pilot study examined the role citizen generated content plays in the coverage of crisis situations and discusses implications for public relations practitioners who must respond to this type of coverage. A content analysis of newspapers and the websites of cable and broadcast news networks...
The study explored whether perceived shared experience with a media portrayal could influence various cognitions—such as concern, sense of personal involvement, and desire to learn more—that are important for behavior change. This research used the situational theory of publics in order to...
The body of research showing the positive effects of corporate social responsibility (CSR) on consumer behavior has been growing steadily. However, previous studies have not characterized corporate behaviors in terms of their perception by consumers as significant CSR and researchers have paid...
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