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Does visual imagery engage some of the same representations used in visual perception? The evidence collected by cognitive psychologists in support of this claim has been challenged by three types of alternative explanation: Tacit knowledge, according to which subjects use nonvisual...
A stochastic optimized-submovement model is proposed for Fitts' law, the classic logarithmic trade-off between the duration and spatial precision of rapid aimed movements. According to the model, an aimed movement toward a specified target region involves a primary submovement and an optional...
Preference can be inferred from direct choice between options or from a matching procedure in which the decision maker adjusts one option to match another. Studies of preferences between two-dimensional options (e.g., public policies, job applicants, benefit plans) show that the more prominent...
We present a theory of priming that is designed to account for phenomena usually attributed to the action of a spreading activation process. The theory assumes that a prime and target are combined at retrieval into a compound cue that is used to access memory. If the representations of the prime...
This article presents a detailed discussion and application of a methodology, called multinomial modeling, that can be used to measure and study cognitive processes. Multinomial modeling is a statistically based technique that involves estimating hypothetical parameters that represent the...
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