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Increasingly, managers are harried by rapidly accelerating technological changes, globalization, and new competitors. How can they cope with the mercurial environments their firms are facing today Should they stop wasting precious time thinking strategically and instead concentrate on action...
George Bush's catchy but empty phrasenew world orderis likely to become uncomfortably ironic in 1992 as the forces of disorder create both risks and opportunities for international business.
In 1988 Battelle was asked to work with a U.S.based information technology IT company to apply the BASICS scenario method to a forecast of its changing European market.
By incorporating senior management's scenariosalternative stories about the competition, markets, capital investments, new technologiesinto the planning process, executives can test and build a consensus on the implicit and explicit mental models of their business.
The discipline of managing mental modelssurfacing, testing, and improving our internal pictures of how the world workspromises to be a major breakthrough for building learning organizations.
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