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Public relations is much more than press releases and publicity, according to this writer. Every school staff member—not just teachers and administrators—plays a critical role in dissemi nating accurate information about schools.
The author, principal of the school in which teacher-astronaut Christa McAuliffe taught, recounts his experiences in dealing with a year of multiple crises.
Effective public relations is a process that can serve as a road map to influencing public opinion, according to this writer, who reviews that process and describes some specific, proven PR tactics.
In the summer of 1984, Professor Tadahiko Abiko initiated his study of America's middle school education programs. He spent more than 500 hours in 15 middle schools in four states. Along with Professor Paul George, who hosted him at the University of Florida, Abiko explored the similarities and...
Educators who want to give their instructional programs focused direction must first write effective statements of philosophy. The author explores this subject and provides examples of good and bad statements.
Here's an associate degree program that is designed to teach students to think analytically, to examine information critically, and to use these skills in life—a program this writer believes will benefit a majority of today's students.
Public relations help is available to every principal who takes the time to find it, says this writer, who offers advice on how to do just that. And, he says, the best place to begin is at home.
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