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Purpose – The financial crisis demands that we in the business academy raise our game: we either caused it by training the generation of “greed is good” MBAs who designed those financial instruments of mass destruction, or failed to prevent it by not equipping them with appropriate caution...
Purpose – The research presented in this article aims to extend our understanding of the symbolic and experiential values of shopping through the investigation of consumers' grocery shopping and consumption experiences. Design/methodology/approach – The research approach was based on the...
Purpose – The purpose of this paper is to illustrate Michael Thomas's concept of civic professionalism and social trusteeship as a future alternative to the current marketing profession's code of conduct and to put this in the context of climate change and ecological sustainability as a model...
Purpose – The purpose of the study is to examine “Poland the brand”, a project which has been funded to ascertain whether Poland had identifiable, quintessentially Polish, products of national origin, that if promoted could help improve Poland's standing within Europe....
Purpose – The purpose of this paper is to celebrate the manifold contributions made by Michael Thomas, marketing professor extraordinary. Design/methodology/approach – This paper is an exercise in autobiographical memory, coupled with the subjective personal introspective procedures advocated...
Purpose – The purpose of this paper is to celebrate the remarkable work of the late Emeritus Professor Michael J. Thomas, as Editor of Marketing Intelligence & Planning ( MIP ) over 21 years, and Founding Editor in perpetuity. Design/methodology/approach – His long‐time Assistant Editor and...
Purpose – This paper aims to look back at Michael Thomas' 1999 thesis regarding the impact on marketing of the information age. In his view, the information revolution of “e‐commerce” and computer‐mediated markets removes distance as a barrier between buyer and sellers, which could...
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