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This article predicts that strategic planners in organisations of the future need to consider the potential benefits of collaborating, co‐operating and co‐ordinating with others serving the same markets, rather than pursuing conventional “competition”. The author defines this new mindset as...
This paper reports a web‐based intelligent system, called WebStra, for the formulation of marketing strategies and associated e‐commerce strategies. In the paper, the architecture and functional components of the WebStra system are described. The system's effectiveness and efficiency are also...
This article reports the application of marketing planning in an unusual context. It reports the results of a national survey of business school deans in the USA, and examines the possible effects on university business school performance of the use or non‐use of selected marketing planning...
This article reports a study of e‐business adoption among SMEs in the knowledge‐intensive service sector in three countries, the results of which contain a number of practical lessons and some much needed encouragement to laggards. The new spatial possibilities of internet‐based technologies...
This article reports a practical application of intelligence gathering and strategic planning online. Firms in the reinsurance industry (defined in the text) face changed market realities and new challenges. As they attempt to chart new strategies and apply innovative business models in response...
This article investigates the extent of market orientation in a country about which most readers of Marketing Intelligence & Planning will know little, at least in the marketing context. In India, the need to deliver superior value to consumers has assumed paramount importance, as globalization...
This article provides market intelligence, by way of a narrative case study, relating to online retailing in an unusual setting. While the transaction between business and customers is generally seen as very much the dominant element in such retailing, customer‐to‐customer interactions are...
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