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The authors examine how competing institutional logics shape institutional fields. Specifically, they conceptualize control of the modern corporation as an evolving institutional field. They connect changes in the institutional field to the rhetoric and corresponding logics put forth by various...
Recent management research imports rhetorical scholarship into the study of organizations. Although this cross-disciplinarity is heuristically promising, it presents significant challenges. This article interrogates management's use of rhetoric, contrasting it with communication studies. Five...
What is the role of contradiction in organizational rhetoric? This article argues that existing research tends to focus on contradiction at an institutional level and then develop a distinct but complementary perspective that views contradictory rhetoric at an interactional level and as a...
Operating from a perspective suggested by Kenneth Burke's analyses of “scope and reduction,” in this response essay the authors begin by reconsidering the Aristotelian and Burkean rhetorical traditions that dominate contemporary organizational rhetoric research. They argue that both...
Rhetorical analysis provides a means through which a political perspective on technological change can be developed at a micro-discursive level. Through the analysis of managers' arguments and counterarguments, this article identifies three rhetorical strategies that negotiate the relationship...
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