New! You can now keep track of new articles from Journal of the Academy of Marketing Science on your personalized homepage!
Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of...
In this paper, we investigate whether information on the history of purchase intentions is useful in predicting actual purchase behavior. The research is motivated by two factors. The first factor is the empirical finding in the literature that measuring intentions just prior to purchase provides...