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In this article, the authors first propose a simple model summarizing the key drivers of customer loyalty. Then, on the basis of this model and drawing on key insights from the preceding articles in this issue, they outline a set of issues for further research related to the quality-value-loyalty...
This article examines emerging technologies and the markets that they create, reviewing ideas about how new rules might be developed for successful participation in them. The need to examine new markets is being driven by the convergence of information technology and telecommunications, increased...