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Purpose – Whereas there is a growing recognition of the relevance of brand image to the success of market offering and organisation, as indications suggests that a good brand image can enhance customer experience and satisfaction for long‐term commitment. Evidences suggest limited study on...
Purpose – This paper aims to review the international economic and political context within which China is developing its technology management strategy and its economy. The context represents a time of fundamentally significant change in and between the countries of East and West....
Purpose – The main purpose of his paper is to identify key barriers for technology transfer (TT) in a transitional economy. Poland is presented as a case study, with an emphasis on domestic TT. Design/methodology/approach – The paper is based on the author's empirical studies, using a few...
Purpose – With the development of China's economy, more and more Chinese researchers in HR field try to explore suitable policies and practices from China's realities. Researchers have spent considerable efforts to identify means of using human resource management practices to effectively...
Purpose – This paper seeks to examine the growth of the Chinese online gaming industry and disentangle the mechanisms behind the emergence of unique online gaming culture in China. Design/methodology/approach – This is a review paper that provides a detailed and state‐of‐the‐art...
Purpose – This paper aims to examine how customer knowledge management (CKM) be implemented in international projects between the UK and China in practice, with a focus on the marketing process application, i.e. how analytical CKM systems are used to support customer knowledge (CK) acquisition....
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