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Factors believed to be motivations responsible for sport fandom include eustress, self-esteem, escape, entertainment, economic, aesthetic, group affiliation, and family needs. However, these factors have been untested empirically, and a valid and reliable measure of sport fan motivation has been...
The purpose of this investigation was to examine the role of sport and education in community service promotional events that have been conducted by commercially licensed Black/urban radio stations. Four events were examined: The River City Football Classic in Louisville, Indianapolis' Coca-Cola...
Previous empirical studies attempting to predict sports spectator attendance have centered primarily on aggregate data, and as such have overlooked more consumerspecific effects on patronage. Using a field study approach at professional baseball games, the interactive effects of team...
Using a coorientation perspective, this study examined the extent to which relational partners share behaviors and vantage points with regard to their use of televised sports. It also assessed the role that televised sports programming played in those relationships. Telephone interviews were...
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