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Views abound on the impact of the Internet and e-commerce on traditional forms of retailing. Scenarios range from on the one hand, the almost total devastation of existing physical retailing to, on the other, limited if any impact upon “real” retailing. Despite excessive hype, spectacular...
Scales were developed to measure hospitality managers’ beliefs about the effects of atmospheric music on perception, behaviour, and financial performance. Some of the scales corresponded to established theories in the marketing literature, whereas others captured emergent theories based on an...
With the transformation and profesionalisation of British retailing it was expected that a career in retailing would be more appealing than previously. However, the results of a questionnaire survey of 369 undergraduate management students found that, on average, students remain neutral about...
It is well documented that innovators have a significant impact on the success/failure of new products and services. In view of this, it is understandable that over the past three decades marketing practitioners and academics have tried to identify these elusive innovators. This study proposes...
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