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The concept “the political consumer” turned up in the Danish mass media as part of their coverage of the so-called Brent Spar conflict in June 1995. In spite of the overwhelming public interest in the phenomenon, social research has only to a small extent been able to clarify what it is all...
Studies on consumer behaviour and the modelling of attributes representing store image of shopping centres in the context of a developed country have been the focus of many researchers. In contrast, although China has the largest consumer market in the world, the consumer behaviour and...
The interaction of consumers and marketers within the Web environment, particularly for retailing/purchasing is a growing area of importance. This paper focuses on examining Internet users adoption of the Web for retail usage. It uses the Technology Acceptance Model Davis (Int. J. Man-Mach....
This paper reports a diary study into retail loyalty card effects. Thirty informants—10 cardholders matched with 10 non-cardholders using the same retailers, and 10 cardholders within one scheme—were required to record their attitudes towards, their experience of and their usage of the store...
This study focuses at the impact of different relationship efforts made by a retailer (direct mail, preferential treatment, and tangible rewards) on key relationship marketing outcomes (trust, relationship commitment, and behavioral loyalty). A cross-sectional study in a retail clothing setting...
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