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Studies the impact of search cost and prior knowledge on consumer search at different price points in a market price distribution for telecommunications products. In an experiment it is found that buyers search differently on premium price products than they do on moderate and low price products,...
When firms offer consumers a choice of price-quality levels - the "good-better-best" choice - a challenge for managers is how to set price differentials. This article examines how consumer preferences across such price tiers are influenced by non-price cues about quality. The results suggest that...