1 - 7 of 7 articles
PurposeStrategic analyses of Mediterranean destinations have well documented the impacts of mass tourism, including high levels of seasonality and landscape degradation as a result of the “anarchic” nature of tourism development in these destinations. The lack of a strategic framework is widely...
PurposeThe purpose of this paper is to investigate the marketing actions developed for rural tourism lodgings and the effect of these actions on lodgings’ performance.Design/methodology/approachData were collected with a questionnaire-based survey, addressing promoters of rural tourism supply in...
PurposeThis paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor experience at cultural heritage places.Design/methodology/approachThis study proposes the conceptual model of...
PurposeThis paper aims to present an interdisciplinary approach for the development and design of place brands, which goes far beyond communication strategies and advertising campaigns. The so-called “Brand-driven Identity Development of Places” (short: BIDP) approach provides a structured...
PurposeThe paper aims to present the case study of Arillas, a small beach resort on Corfu, Greece, where the locals have taken their fate into their own hands in the middle of a crisis. It presents the historical background of the development of tourism in Arillas, the actions that have been...
PurposeThe purpose of this study is to compare and contrast the organic destination image of Kavos, as portrayed through irresponsible tourism-related behaviours on “reality” TV programmes, with its complex image according to members of the local community.Design/methodology/approachA thematic...
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