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Purpose – The purpose of this study is to evaluate the composition and strengths/weaknesses and major actors of a coalition of regional economic leaders in the composites participating in the Workforce Innovations in Regional Economic Development (WIRED) project aimed at supporting high-skilled...
Purpose – This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place...
Purpose – The purpose of this research study is to extend the concept of third places, as explained by Oldenburg (2000), as being places designed as meeting places and as being dynamic rather than static. Design/methodology/approach – The primary site for this paper is a neighborhood ritual of...
Purpose – The purpose of this paper is to report on a special session entitled “Place branding: Are we wasting our time?”, held at the American Marketing Association’s Summer Marketing Educators’ conference in 2014. Design/methodology/approach – The report details the outcome of an Oxford-style...
Purpose – The purpose of this paper was to examine the direct economic and social benefits accruing from the Birdsville Races. The paper also explores how strategic place marketing has been used to shape the image of the destination, and how this has provided a boost to tourism visitation to...
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