1 - 6 of 6 articles
Purpose – The purpose of this paper is to investigate the use of decision tree analysis in the identification of stakeholders based on their participation in tourism and political activities in a community. Design/methodology/approach – A survey was sent to tourism stakeholders in two rural...
Purpose – This study aims to examine the extent to which consumers' perceptions of their downtown's brand identity (composed of image and positioning), business mix, and sense‐of‐place predict consumers' intention to patronize downtown. Design/methodology/approach – A survey of residents ( n...
Purpose – The aim of this research is to examine the place brand construct and to establish its role in the sustainable development of a place. This research reviews the evolution, development and effectiveness of the place branding concept from the perspectives of regeneration, growth and...
Purpose – Amersfoort Local Municipality implemented the workbench spatial quality method (referred to as workbench method) to enhance participation in green‐planning processes. Design/methodology/approach – As part of the Valuing Attractive Landscapes in the Urban Economy project (made possible...
Purpose – The purpose of this paper is to strengthen the conceptual understanding of place brands and place branding by exploring to what extent place branding implies a level of selectivity and how this relates to the layering of spatial identities. Design/methodology/approach – A conceptual...
Purpose – This paper seeks to highlight hip‐hop's contribution to the entrepreneurship and place marketing literature. Hip‐hop is taken from the lens of an individual artist, Akon, whose music and lyrics – a “hybrid of silky, West African‐styled vocals mixed with North America's East Coast and...
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