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Purpose – A city's resident population is strategically the most valuable segment among those targeted by place marketing practitioners. Residents' quality of life and their satisfaction with their city of residence should be the ultimate aim of place management. The aim of this paper is,...
Purpose – This paper serves two purposes. First, to identify the stages of the historical development of place marketing, because place marketing has developed over time through discrete phases, which differ in their sophistication as well as in their approaches and objectives. Secondly, to...
Purpose – The purpose of this paper is to provide insights into the identification of stakeholders involved in town centre management (TCM) projects and the main areas of intervention according to their interests and needs. Design/methodology/approach – The proposed framework is tested in the...
Purpose – The purpose of this paper is to show the changes to date between the apartheid (ideological) and democratic use and management of public space. The abolition of apartheid laws in urban areas led to a great deal of contestation for space and also to new forms of management of public...
Purpose – The purpose of this paper is to present a rare example of the roots of (comparative) urban failure. This acts as counterpoint to the more common preoccupation with investigating how and why some cities become successful. Design/methodology/approach – The main methodology used is a...
Purpose – This paper seeks to investigate the use of cartography in the representation of places and recognise its potential importance in place marketing. Design/methodology/approach – Following a review of the relevant academic literature in the areas of cartography and place marketing, the...
Purpose – This paper seeks to explore the Imperial War Museum North, located in Salford, and how it relates to both consumers and the wider area. Design/methodology/approach – Utilising the work of Edward Soja, the authors aim to understand how his work serves to facilitate a greater...
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