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The western educator teaching marketing in Southeast Asia will find that conditions differ considerably from those in the United States in terms of the marketing skills needed by local businesses, the character of the student body, and the resources and support services available. The authors...
The large-scale simulation is an exciting new educational technology that is well-suited for use in the capstone marketing course. Large-scale simulation is the first type of simulation to take up virtually an entire semester course. This article discusses the pros and cons of large-scale...
Critics of business education point out the disparity between what businesses want from business schools and what they are getting without giving an explanation for the mismatch. This article uses Minzberg's application of right- and left-brain theory to management to explain the mismatch,...
Findings on marketing professors' retirement plans beyond year 2000 indicate that many intend to retire soon. Retirement issues and continuing weakness in the academic job market may present serious obstacles to meeting longer-term demand for terminally qualified marketing faculty members....
This study compared the final course grades given by first time teaching assistants, experienced teaching assistants, and full-time faculty members. The results clearly showed that inexperienced graduate teaching assistants awarded higher grades than either experienced graduate teaching...
The growing criticism of business schools by the business community has resulted in attempts by academia to develop a closer working relationship between these two groups. This article addresses the use of advisory councils as vehicles for better articulation between marketing academicians and...
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