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Both national and international policy makers have long needed a better understanding of the relative importance of quality-of-life (QOL) dimensions in a society. By taking a market orientation to benefit citizens, this research uses con-joint analysis and primary data from respondents in three...
This article offers an assessment of the current state of the literature in consumer well-being and quality of life and illustrates the challenges facing researchers in this area with comments on the articles by Sirgy and Lee, Marshall and Meiselman, and Peterson. The author also offers some...
In commenting on the art-versus-commerce theme, Bradshaw, McDonagh, and Marshall refer to its treatment in jazz-related films as “hackneyed” and “pedestrian.” In its place, they recommend various alternative perspectives—especially those devoted to empirical studies of everyday working...
The authors respond to Holbrook’s 2005 art-versus-commerce article by suggesting that a deeper understanding can be found away from semiotic analyses of hackneyed cinematic cliches. Instead, they encourage a historically and empirically grounded understanding of the often complex and...
This article reviews the macromarketing literature related to measures of consumer well-being (CWB). Several macro-marketing measures of CWB were identified. The authors analyzed and critiqued the existing measures guided by these questions: (1) Is the CWB measure comprehensive enough to capture...
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