1 - 6 of 6 articles
Purpose – The aim of this paper is to identify the different values that were communicated through the visuals of the Egyptian revolution of January 25th, 2011 with reflections on those that were communicated historically in Germany to highlight how these visuals can act as tools of informal...
Purpose – The purpose of this paper is to investigate and compare the meanings, rituals, and the celebration context related to Holy Feasts and New Year, to determine consumption patterns of female consumers during these occasions and compare the results for urban and rural areas....
Purpose – In recent years, increasing competition in communicational network of Iran has led to attracting more attention to marketing and particularly, advertising activities. The aim of this paper is to examine the effect of TV advertising appeals of communication companies (in this study, MTN...
Purpose – The purpose of this paper is to debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm. Design/methodology/approach – A phenomenological antipositivist review of key case examples, drawing from 40 years of the authors'...
Purpose – The purpose of this study is to explore the relationship between brand trust and consumer doubts towards new products in the Egyptian mobile phone market. The study controls for the effects of age differences and risk aversion. Design/methodology/approach – The study applies a...
Purpose – The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's ( JIMA ) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests of stimulating further erudition....
Read and print from thousands of top scholarly journals.
Continue with Facebook
Sign up with Google
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.