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Enterprise resource planning (ERP) went through many development cycles since its beginning in the 1970s until it established itself as a backbone of most major enterprises in the world. In spite of its countless advantages, most ERP implementations require heavy customisation to achieve their...
The development and testing of an instrument for obtaining user feedback on the overall quality of B2C electronic commerce Web sites, SITEQUAL, is discussed. Using previous research in information quality and service quality as a springboard, a conceptual model and an instrument to measure Web...
One of customer relationship management (CRM) activities involves soliciting customer feedback on product and service quality and the resolution of customer complaints. Inevitably, companies must deal with large number of CRM messages from their customers either through e‐mails or from work...
Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (eCRM) has forced marketing managers to reevaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific...
Globalization and the ubiquitous nature of the Internet facilitate e‐commerce activities across nations. An empirical study was conducted using data from Greek and US consumers in order to obtain a better understanding of cross‐cultural e‐commerce adoption. The results give support for the...
This study seeks to explore the impact of e‐marketplaces on dyadic buyer‐supplier relationships in the healthcare sector. In particular it seeks to determine if the “move to the middle” hypothesis put forward by Clemons et al. will be supported in this domain. Case studies of four buying...
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