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The first universal exhibition of the post-Second World War era and a major battleground in the ‘cultural Cold War’, the 1958 Brussels Exposition served as an appropriate venue for the display of Sputniks I and II. As the centerpiece of the enormous Soviet pavilion, the Sputnik replicas...
For the duration of the Cold War, hundreds of thousands of people descended on Plovdiv, Bulgaria for at least two weeks out of every year as spectators and consumers. During these weeks the Plovdiv International Fair grounds were like a portal through which the Iron Curtain was permeated and...
The socialist industrial designs displayed in Czechoslovakia’s EXPO ’58 pavilion spoke a visual language understood on both sides of the Iron Curtain, making the pavilion a site of common ground between East and West. The showcase was also a point of convergence between Czechoslovak visual...
Overwhelming the Trocadéro’s majestic esplanade, the Soviet and German pavilions faced each other in a commanding gesture across the central axis of the Paris ‘Exposition des arts et des techniques dans la vie moderne’ – the last French World’s Expo in the twentieth century. More often...
The Pavilion of Yugoslavia at EXPO ’58 in Brussels was an attempt to internationally showcase the specific brand of socialism developed in that country since its break from the Soviet bloc ten years prior. That goal was best achieved through the pavilion building, an inspired piece of modern...
The Deutschland pavilion at the 1958 Brussels World’s Fair depicted West Germany not only as culturally and technologically modern but also as the antithesis of socialist East Germany and the disgraced Third Reich. International-style architecture and modernist exhibition design were mobilized...
This article explains two paradoxes: Firstly, why did counterrevolutionary Hungary decide to participate in Expo ’58, at a time of great economic stringency and grave political problems? Secondly, it is pointed out that the Hungarian pavilion, if it was to be raised at all, would have been...
East Germany staged two successful industrial exhibitions in Cairo in 1954 and 1957 in an effort to gain Egypt as a trading and eventually diplomatic partner. These displays of East German products and political culture challenged West Germany, which similarly courted Egypt and presented a rival...
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