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Purpose – As an effort to identify the underlying determinants of compulsive buying, this study seeks to examine fashion orientation, a fashion‐related variable, as a direct antecedent of compulsive buying and as an indirect antecedent of compulsive buying through credit card use....
Purpose – This study aims to develop a classification schema for strategic philanthropy as a framework for empirical investigation and managerial decision making. Additionally it aims to present experimental assessments of various types of philanthropy based on the classification schema....
Purpose – The purpose of this paper was to examine the impact of Israeli children on family decision making. Design/methodology/approach – Two studies were used, replicating two different approaches that have been used to measure children's influence with US children. In study one, a survey...
Purpose – Religion's influence in consumer research remains under‐researched. This paper aims to explore religiosity's effect on culture and consumption by comparing Indians living in Britain, with Asian Indians and British Whites. The paper is relevant to both academics and practitioners who...
Purpose – To discuss the time when an overuse of a marketing perspective for a product is detrimental to the best interests of society. In this case, using marketing to drive journalistic decision results in a poorly informed electorate in which a comedy program of admitted fake news provides...
Purpose – This article seeks to explore the inner workings of affiliate marketing. Design/methodology/approach – Defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship. Findings – The key to...
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