Select All | Select None
You can now keep track of new articles from Journal of Consumer Marketing on your personalized homepage!
Purpose – As an effort to identify the underlying determinants of compulsive buying, this study seeks to examine fashion orientation, a fashion‐related variable, as a direct antecedent of compulsive buying and as an indirect antecedent of compulsive buying through credit card use....
Purpose – This study aims to develop a classification schema for strategic philanthropy as a framework for empirical investigation and managerial decision making. Additionally it aims to present experimental assessments of various types of philanthropy based on the classification schema....
Purpose – The purpose of this paper was to examine the impact of Israeli children on family decision making. Design/methodology/approach – Two studies were used, replicating two different approaches that have been used to measure children's influence with US children. In study one, a survey...
Purpose – To discuss the time when an overuse of a marketing perspective for a product is detrimental to the best interests of society. In this case, using marketing to drive journalistic decision results in a poorly informed electorate in which a comedy program of admitted fake news provides...
Purpose – Religion's influence in consumer research remains under‐researched. This paper aims to explore religiosity's effect on culture and consumption by comparing Indians living in Britain, with Asian Indians and British Whites. The paper is relevant to both academics and practitioners who...
Purpose – This article seeks to explore the inner workings of affiliate marketing. Design/methodology/approach – Defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship. Findings – The key to...
results per page
Save this article to read later. You can see your Read Later on your DeepDyve homepage.
To save an article, log in first, or sign up for a DeepDyve account if you don't already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don't already have one.
Read and print from thousands of top scholarly journals.
Sign up with Facebook
Sign up with Google
Already have an account? Log in
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don't already have one.