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The connection between consumption and identity construction is a well-known topic in consumer research.Identity has two sides: a social side directed towards an external world of shared values and symbols, and an intra-psychological side directed towards an internal world of longings and bodily...
This article examines the role consumer tactics played in the American Federation of Labor's (AFL) strategy of business unionism. In particular, it explains how the AFL used its consumer tactics to try to mobilize the purchasing power of union members and their families to fight for higher wages...
Among the strongest individual memories of life in state socialism was the lack of desired goods, the culture of shortages, and the ‘dictatorship over needs’. This article analyzes the social experience of a culture of shortages, the symbolic value and public meaning of goods, and different...
This article argues that the official process by which advertising is regulated in the UK, when applied to the advertising of women's underwear, restricts and undermines, rather than encourages, attempts to renegotiate the discourse that surrounds the representation of women in advertising,...
The purpose of this article is to explore contemporary representations and practices of the domestic dinner in the context of households in the process of establishing themselves and families in suburban Norway. The concept of a ‘proper dinner’ is the result of complex social and cultural...
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