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The purpose of this paper is to examine corporate social responsibility (CSR) partnerships from the often-overlooked perspective of nonprofit beneficiaries, situated in the rapidly evolving higher education funding environment.Design/methodology/approachIn-depth interviews with corporate...
The purpose of this paper is to investigate the effects of a particular form of sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a sponsorship compensation justification disclosure. A sponsorship compensation justification disclosure explains why influencers...
The purpose of this paper is to explore the comprehensive, ongoing role of communication in an enterprise crowdfunding context, which has been largely overlooked.Design/methodology/approachA large public higher education institution in the Southeastern USA was chosen as the case study unit to...
There appears to be a growing concern over the lack of scales for measuring internal crisis communication (ICC) in the course of an organizational crisis. Noting this compelling evidence, an analysis of results from earlier exploratory studies demonstrated a strong need for a sound scale with...
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