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The purpose of this paper is to examine how corporate and nonprofit leaders partner on public relations for corporate social responsibility (CSR) programs.Design/methodology/approachThrough semi-structured interviews across the USA, and stretching into Europe and South America, leaders (n=24)...
The purpose of this paper is to apply the situational theory of publics and framing theory in the context of environmental corporate social responsibility (CSR) communication research to determine how message frames impact information seeking and processing.Design/methodology/approachUsing a 3...
The purpose of this paper is to analyze the networks that form around an organizational crisis and identify the most predominant frames communicated by the traditional media and other social media users.Design/methodology/approachThrough the systematic analysis of 3,000 tweets, this study...
The purpose of this paper is to explore how online interaction with an organization impacts not only those users participating in the exchange, but also those that witness the interaction and are influenced as suggested by social cognitive theory.Design/methodology/approachThis study utilized a...
The purpose of this paper is to investigate how the Chinese government generates authority during a crisis through discursive practices expressed in social media.Design/methodology/approachUsing the theoretical framework of authority and the method of genre analysis, this study examined the top...
While universities continue to grow increasingly sophisticated in their communication functions, issues like sexual assault continue to pose a challenge. One reason is that these issues are emotional, complex, and often only dealt with at the point that they have become a crisis for the...
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