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PurposeThis study seeks to understand the extent to which dominant coalition members’ values and perceptions influence their perceptions of public relations participation in organization-level decision making. Research in this area has largely focused on the relationship between practitioner...
PurposeThis study aims to examine the effects of message attributes on public opinion in regards to corporate reputation and communication intention.Design/methodology/approachIt conducted a 2x 2 between-subject factorial experiment, manipulating media messages in terms of which company owns the...
PurposeIn this paper, we intent to link the authentic, communicative activities, e.g. organization-wide meetings at the micro-level, to the institutionalized practices at the macro-level within an organization, e.g. change management decisions and communication strategy (Steyn, 2003). Thus, our...
PurposeThis study attempts to identify factors influencing an organization’s predisposition to bridging strategy, and tests relationships between those factors and bridging strategy.Design/methodology/approachOnline survey was conducted in South Korea. Hierarchical regression was...
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