1 - 6 of 6 articles
Purpose – The purpose of this paper is to examine the effects of corporate ability (CA) and corporate social responsibility (CSR) on perceptions of CSR motives, attitudes, and behavioral intentions toward a company. Design/methodology/approach – These effects were tested using a 2 (CA: good vs...
Purpose – This historical analysis investigates treatment of the important discipline of internal communication in a number of globally influential public relations education frameworks over time. The purpose of this paper is to develop insight with the potential to inform future education and...
Purpose – The purpose of this paper is to capture historical data relating to the enactment of public relations work based on gender in post-war Britain. The paper contributes new insights on gender formations in public relations practice during that period in that cultural context, providing a...
Purpose – The purpose of this paper is to explore how practitioner culture is maintained despite legal, technical, and educational issues resulting from the deluge of social media. The authors examined the nexus of practitioner culture, social media usage, and regulatory forces like policies,...
Purpose – Noting findings by Michaelson and Stacks in the USA and Zerfass and colleagues in Europe that research-based measurement and evaluation (M & E) of public relations and corporate communication are still not widely applied despite more than a century of discussion and intense focus since...
Purpose – While non-profit organization (NPO)-corporate alliances have proliferated in recent years, study has yet to examine on the perception of corporations toward NPOs. The purpose of this paper is to explore the factors that shape corporate perceptions of NPOs. What does the corporation...
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