1 - 6 of 6 articles
Purpose – Publicly‐held companies collectively allocate tens of millions of dollars each year to investor relations, yet little research has been conducted into how investor relations officers (IROs) try to determine the effectiveness of this investment. The purpose of this paper is to discuss...
Purpose – The purpose of this paper is to explore the foundation and development of public relations education (PRE) in Australia between 1950 and 1975. Design/methodology/approach – This paper utilises Australian‐held primary and official industry association material to present a detailed and...
Purpose – The purpose of this paper is to critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre. Design/methodology/approach – It uses an essay format. Findings – The essay is critical of proposed “communitarian‐style” initiatives to take advantage of what...
Purpose – The main purpose of this paper is to explore the main characteristics of corporate social media guidelines (SMG) and determine whether companies communicate these guidelines effectively to employees. Design/methodology/approach – An analysis of corporate SMG is conducted using the...
Purpose – A recent body of research in crisis communications suggests that risk awareness and negative affect concerning a risk may be separate psychological constructs. These constructs may have independent and combined implications for crisis communication practitioners, in terms of message...
Purpose – The purpose of this paper is to provide an overview of the historical evolution of campaign finance laws and suggest the legal implications for public relations practitioners after the US Supreme Court's decision in Citizens United v. FEC . Design/methodology/approach – The approach of...
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