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Purpose – The purposes of this research are to understand the complex communication environment of South Africa, to determine to which extent previously identified communication models can be applied to this burgeoning field and to propose a new model of communication: an integrated marketing...
Purpose – This study seeks to illustrate shared obstacles and opportunities that US nonprofit communicators face, broadening the understanding of nonprofit communication management beyond fundraising, donor relations, and social media practices. Design/methodology/approach – A total of 35...
Purpose – This paper aims to develop five public relations scales as a substitutions for models/dimensions that were subject to much criticism. Based on this conceptual re‐evaluation of the excellence study, one of the dominant public relations paradigms, the manuscript proposes a measurement...
Purpose – Intercultural communication problems are most often argued to be caused by differences in cultural values. This exploratory paper aims to argue that attention should not only be directed at national differences. Alternatively, it aims to argue that more interest should be paid to the...
Purpose – The purpose of this research is to investigate how senior communication executives measure the effectiveness of organizations’ internal communication efforts and link the efforts with organizations’ business performance. Design/methodology/approach – An online international survey of...
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