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Purpose – This paper aims to propose a typology of corporate communication strategy; to investigate whether the typology is present among Fortune 500 corporations; and to explore whether there is a dominant strategy and industrial differences among them. Design/methodology/approach – A content...
Purpose – This paper aims to analyze the opinions of newsletter editors in the Sierra Club in an effort to understand the roles an editor and newsletter content play in building relationships in an activist setting. There are two goals: to examine editorial decision making in an activist...
Purpose – The purpose of this paper is to describe media perceptions of public relations in New Zealand and to explore the reasons behind these perceptions with a view to identifying what public relations practitioners and Public Relations Institute of New Zealand (PRINZ) can do to improve the...
Purpose – The purpose of this paper is to analyse the crisis messages framed by the media coverage and the message strategies during the US E. coli spinach crisis and Korea's rotten dumpling crisis. Design/methodology/approach – A content analysis was used to extend a cultural analysis of the...
Purpose – This article aims to introduce practical based criteria for effective organizational communication. Design/methodology/approach – The subject scope for this article is corporate communication. The study is based on literature reviews and a qualitative study, entailing the basic...
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