1 - 5 of 5 articles
Purpose – This study seeks to investigate strategies for building personal relationships with an organization's members, and to examine the outcomes of personal relationships in an advocacy organization. Design/methodology/approach – The case study includes interviews with 39 staff people at...
Purpose – This paper aims to analyze dLife, an integrated media network dedicated to empowering Americans living with diabetes. It shows how dLife's use of integrated marketing communications (IMC), particularly the public relations component, represents an emerging direction in health product...
Purpose – The evolution of public relations into a management function has brought the importance of leadership to the forefront of professional discussion. This study aims to identify and develop a measure of behavioral dimensions critical to effective public relations for organization‐wide...
Purpose – This study aims to achieve a better understanding of communication quality and how it can be measured in the municipal context. A previously developed instrument for measuring communication in municipalities is tested and evaluated. Design/methodology/approach – The instrument draws on...
Purpose – The purpose of this paper is to propose a more extensive and overt use of emotion in building popular support for the EU. Design/methodology/approach – The approach takes the form of identifying and analyzing historical and modern evidence for the uses of emotion by organizations and...
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