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Purpose – This paper aims to discuss the importance of organisations paying closer attention to their corporate language policies as a strategy for embracing diversity in their workforce. Design/methodology/approach – An exploratory study of the web sites of companies recognized for their...
Purpose – The purpose of this paper is to introduce a historical development of public relations from its early days until 1970. The study aims to show that in the early stages of development public relations was closely linked with public opinion research. Design/methodology/approach – A...
Purpose – The purpose of this paper is to review the historical development of the models/dimensions of public relations. The extensive criticism of the models and dimensions is provided to better understand the strengths and weaknesses of the concept. Design/methodology/approach – The paper is...
Purpose – The purpose of this study is to examine the influence of individual, organizational, and social contexts on internet adoption by Saudi public relations professionals. Design/methodology/approach – Using the diffusion of innovations model, this study investigates the responses of 354...
Purpose – The purpose of this paper is to examine the role of branding in public health campaigns. Design/methodology/approach – The paper reviews public health campaigns, and their goals and objectives vis‐à‐vis the current health market conditions. The imperatives for branding public health...
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