1 - 6 of 6 articles
Purpose – This research aims to describe business perceptions of public relations (PR) in New Zealand. It also intends to provide insights which will assist the Public Relations Institute of New Zealand (PRINZ) to achieve its mission “to promote PR as a reputable, dynamic profession”....
Purpose – The purpose of this paper is threefold. First, to investigate the interpersonal communication skills that human resource (HR) managers expect managers in supervisory positions possess. Second, to identify which of these skills HR managers expect managers use to engender subordinate...
Purpose – The purpose of this paper is to measure the relationships non‐profit organisations develop with their annual giving and major gift donors and to compare the differences between the giving levels. Design/methodology/approach – A web‐based survey of individual donors ( n =120) to a...
Purpose – The purpose of this paper is to examine the history and strategies used by Synthroid producers, currently Abbott Laboratories, one of the top drug companies in the world through the use of stakeholder theory. Design/methodology/approach – News releases and The Wall Street Journal from...
Purpose – The purpose of this paper is to provide a current state of the art of government communication in The Netherlands which can help to promote a dialogue about how communication quality in this field can be improved further. Design/methodology/approach – In 2006 a survey was conducted for...
Purpose – The purpose of this paper is to introduce the principles of interest‐based negotiation to communications professionals and provide examples of how the technique can be applied to both the business and practice of public relations. Design/methodology/approach – The paper looks at...
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