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This paper selects social semiotic and critical discourse concepts and argues their suitability as an analytical technique for application to the visual elements in corporate positioning literature. Based upon these arguments the paper develops a methodology for use by senior practitioners. The...
China’s open‐market reform and rapid economic growth have generated a tremendous surge in activity and market investment by multinational corporations (MNCs). By 2000, 400 of the 500 most famous MNCs had invested in China. One distinctive feature of China’ s business environment, its...
It is a necessity in a dynamic business like communication management to relook at “ethics”, in light of the difficult times experienced by businesses and PR professionals, particularly in the Asia Pacific. To better understand ethics as applied in the industry, it could be helpful to classify...
This paper follows a presentation made at the Public Relations World Festival in Rome on 21st June, 2003. It is based on observation of how the position of nongovernmental organisations (NGOs) has changed over time in the representation of public opinion considered as a social consensus around...
Organisations are often reluctant to change their corporate cultures even when such change is essential to cope with the changing business environment. This paper analyses the three phases of change management adopted by the multinational company RWE Solutions and describes several steps that...
Effective public communication systems are essential for managing crises involving threats to the public. Risk communication is a proven methodology for formulating and delivering appropriate strategies. Modern society, however, is uniquely complex and faces an unknown range of threats....
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