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This paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need further consideration regarding their inclusion in the corporate identity model. Subsequently, a model is proposed. The...
When discussing the role of executives in public relations and their involvement in decision making, much research has focused on the dichotomous roles of technician and manager. From this it is concluded that an executive’s input into an organisation’s strategic decision making depends on how...
Increasingly, how well organisations innovate is becoming the single most important issue in determining their ultimate success. Referencing a variety of cases primarily drawn from governmental organisations, this paper argues that the key to successful innovation implementation rests on the...
The media have changed forever. Potential audiences are now dispersed among a plethora of media, extremely segmented, and much harder to pin down for extended periods. Information must now be tailored, rather than “one size fits all”. Audiences are interrelated as never before. Information is...
International air express carriers, frequently referred to as international courier companies, operate integrated global networks consisting of aircraft, hubs, vehicles, data systems and tens of thousands of employees spread across all continents. The inherently global nature of such systems –...
This paper argues that communication is successful only if it overcomes each of six hurdles: reach, attention, understanding, belief, recall and action. The authors then map the saliency of ten academic disciplines: demographics and psychographics from marketing; persuasion and information...
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