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This paper is designed to provide an insight into the requirements of television and the most effective ways of trying to gain coverage for a story.
Companies should develop a domestic organisational culture to effectively address the prevailing domestic workplace and marketplace diversity. If this effort is successfully implemented, companies can then use diversity as a competitive advantage to pursue global business opportunities. This...
This paper examines the fundamental strategic issues of positioning and governance and their effect on the fortunes of the high street giant, Marks & Spencer, as it attempts to repair the damage caused to its performance and reputation following the events of the last year.
The UK farming industry is in financial crisis, the magnitude of which has not been experienced since the 1930s. The depression has left no sector of the industry untouched. The latest statistics released by Deloitte & Touche for the period July 1998 to June 1999 show farm profits and their...
In the 1990s evaluation has been at the centre of a continued debate in public relations. With the new millennium in sight public relations practitioners, academics and professional bodies are not only asking for an intensified discussion, but are also looking for guidelines of best practice...
Respondents in 86 UK companies known to engage in the sponsorship of schools and school activities participated in a survey designed to investigate the extent to which sample firms perceived and managed their schools sponsorship programmes as commercial investments rather than as philanthropic...
As an unprecedented level of merger and acquisition activity continues to sweep across the global business landscape, public relations firms certainly have not watched from the sidelines. PR agencies are pursuing mergers as fast as other industries. And this despite the sobering fact that the...
This paper argues that it is possible to make a scientific analysis of the process of persuasion as a function of the language used in any social interaction rather than merely the context in which that interaction takes place. In other words, persuasion is a rhetorical as much as a...
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