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Reliable, specific, comprehensive and frank data about the fate of PR graduates is hard to find. The problem is compounded by the CAM professional qualifications, since CAM people are often lumped together with academic PR graduates in research into careers. The problem is further compounded by...
This paper discusses a strategic approach to the measurement of public relations results the Ketchum Effectiveness Yardstick concept developed by the author as a planning tool that organisations can use to measure and evaluate the overall impact of their various communications programmes and...
Using chaos theory as a point of departure, this comparative study of systematic samples of public relations, communication and marketing directors of tourism organisations in both the USA and Spain identifies the types and the number of crises that these organisations experienced from 1992 to...
This paper considers the relationship between pre and posttechnology assisted teaching and learning TATL based on models of learning, the learning context, programme design and the establishment of evaluation criteria. It hypothesises that current communication management theory and practice...
This paper is concerned with outlining the role of communication and measurement techniques in the successful achievement of one of the longest and most complex financial restructurings undertaken in commercial history. It sets out the background of a financial crisis which deepened and...
This paper uses ideas of organisational storytelling and three domains to create the author's own stories about the role of organised communication in a major corporate merger. The author draws on his firsthand experience as one of the two directors of internal communication in the UK's largest...
This paper offers a quick overview of Cameron's contingency theory of conflict management in public relations. It then applies the theory to three cases that occurred during the 1996 Summer Olympic Games that were taken from the policy position papers, notes, diaries and tape recordings of C....
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