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Purpose – The purpose of this paper is to look into Twitter usage as represented by top US retail corporations in a quantitative manner. This study aimed to determine the dominant purpose of Twitter usage by major US retail companies and to what extent the relationship maintenance strategies...
Purpose – The purpose of this paper is to put forward a theoretical model which conceptualizes and clarifies the function and skills of communication consultants in terms of translation. Design/methodology/approach – The paper combines theoretical underpinnings from Scandinavian institutional...
Purpose – The purpose of this paper is to explore the relationship between clientelist relationships and economics in public relations practice in European Mediterranean countries and Latin America. It considers the cases of Greece, Italy, Portugal, Spain, Brazil, Chile, and Mexico....
Purpose – The purpose of this paper is to examine how individual-level intercultural communication competence (ICC) represented by cultural empathy, open-mindedness, and flexibility predicts preferred use of symmetrical, two-way, conservation, and ethical public relations practices (PRPs) among...
Purpose – The purpose of this paper is to examine what formal executive-level committees senior corporate communications executives are members of and what value they contribute. Design/methodology/approach – The researcher conducted in-depth interviews with 30 senior executives at four US...
Purpose Our study is aimed at identifying how communication has been approached in the Supply Chain (SC) literature debate focused on relationship-based processes over the last decade, in order to find out whether different communication approaches exist and, if they do, to distinguish their...
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