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By what process can a mature company attempt to create a growth portfolio of new businesses A process followed by the manufacturing and distribution division of a major international oil company is outlined in this case study. In hindsight, the process seemed sound, but actions of people or the...
A litigation crisis can be not only a costly jolt to a company's financial health but a disruptive force to company personnel and markets. Here is a blueprint for formulating a contingency plan for dealing with such a crisis.
HewlettPackard evaluated its future marketing needs and compared it to the capabilities of current employees. This case study is an example of how other companies can ensure they have the best people to meet their strategic goals.
Children are actually three markets in one a primary market, an influence market, and a future market. The author suggests that companies formulate an integrated strategy to focus on all three areas.
Large mergers are out for the most part, so the army that has been developed to push mergers will find new targets. In response to competitive challenges from abroad and less capital available to potential buyers, the new advice is likely to advocate that large corporations make smaller, more...
Has the fear of technology involvement prevented many senior managers of multidivisional firms from playing a major role in new product technology decisions
Whirlpool completed its joint venture with N.V. Philips's home appliance business in January 1989, but the Dutch conglomerate was unwilling to sell its brand name. Here's how a dualbranding strategy helped position Whirlpool in a global marketplace.
A fully dedicated intelligence support function for senior management is no longer a luxury but a necessity. Companies can enhance their intelligence capabilities by using the government model as a rough blueprint to structure such a program.
By keeping a finger on the pulse of the marketplace, Monsanto, in only five years, built its Lawn and Garden group into a 170 million SBU.
Many recent books on management have focused on the importance of leadership in the success of an organization. One hears more and more about the key role a CEO can play in the implementation of certain strategies.
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