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As a result of recent environmentalist attacks, environmental legislation, and a weakening economy, Southern California's Ganahl Lumber Company faces a situation which threatens its image, resources, financial viability, and survival. Using qualitative data gathering techniques (i.e., employee...
Imbedded within a larger culture of defense contracting and an organizational culture that rewarded the blurring of ethical boundaries, Sundstrand Corpora tion found itself in a crisis situation: facing federal charges of fraud, falling company stock prices, a lawsuit initiated by stockholders,...
We measured objective and subjective characteristics of 99 memoranda and derived indices of selected message characteristics (positive emphasis and you- attitude) and message reinforcers (benefits and threats). Employed business practitioners reacted to the memoranda as though the messages had...
Traditional conceptualizations of leader-worker oral communication have been unidimensional among management theorists (Yukl, 1989). Despite urgings by academics and managers for more research, little investigation has been con ducted into the specific roles that language plays in strategically...
Communication researchers, concerned with gathering complete, valid, and reproducible results, are being encouraged to use a group of qualitative research methods for studying business communication. The question that intuitively arises, then, is whether qualitative methods are increasingly...
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