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Purpose – The purpose of this paper is to explore how different types of firms relate to their markets in terms of contemporary marketing practices (CMP) in an emerging country, Bangladesh. Additionally, the paper also examines the various marketing performance measures used by Bangladeshi...
Purpose – This paper attempts to examine the implications of non‐tariff measures (NTMs) on firms' international business operations through a survey of India's textiles and clothing exporting firms. The main objectives of the study are to identify and assess the impact of NTMs, and analyze...
Purpose – The purpose of this study is to examine whether the development of materialistic values in early life reflects cultural norms or is the outcome of media and family influences. It seeks to examine the role of family communication and television, which were found to promote...
Purpose – Drawing on the resource‐based view and organizational learning theory, this study aims to examine the effect of resources and capabilities on international joint venture (IJV) performance. Design/methodology/approach – Departing from the extant research which largely assumes a...
Purpose – Building on the social identity theory perspectives, by analyzing multiple qualitative case study data of successful and award‐winning women small business owner‐managers, this study aims to find that, in the Sri Lankan context, social identities of women play an important role....
Purpose – This paper aims to investigate the causal nexus between foreign direct investment (FDI) and economic growth in SAARC countries. Design/methodology/approach – Johansen's cointegration test was employed to examine the long‐run relationship between foreign direct investment and...
Purpose – The primary purpose of this research is to review and discuss the potential associations among strategic change, organisational learning, and firm performance, and to propose a conceptual model to investigate such relationships. Design/methodology/approach – The literature on the...
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